Taranom
Sedghi.
SPACES, STORIES,
AND EVERYTHING BETWEEN.
Communication designFEB 2026Accordion zine · Photography · Storytelling

Not So Great Depression

Not So Great Depression

A discarded green wine bottle, given a full life story. The semester started with one rule: pick an ordinary object, find its character, and tell its story. I chose a bottle from the backyard of an old winery, covered in dust and sticker residue, the kind of thing nobody looks at twice. Its traits: bulky, see-through but misleading, gloomy.

Meet No Name

No Name. September 1995 – present. A standard green soda-lime wine bottle, made by automated moulding to protect wine from light, designed to be handled, never looked at. Filled, emptied, and left in the backyard of an old winery. Pulled out once for an exhibition, then set aside again: only its crate was chosen, as a seat. It now lives in my locker at FH Joanneum.

I carry nothing inside, yet I feel heavy with all the moments I held and the ones that never came.

Drawing a character

Before any layout, I drew the bottle until its personality showed: one expressive line, a pattern of lines, a rendered form on tracing paper. The sketches became the first poster, The not so Great Depression.

Studies: a line that expresses the bottle’s character
Studies: the bottle rendered with one expressive line
Studies: a pattern of lines expressing the bottle’s essence
Grey poster with layered bottle outlines and the title The not so Great Depression
First poster: The not so Great Depression.

Light through green glass

In the photo studio the bottle showed its best trait: light passes through it and leaves a green, rippling shadow. See-through, but never clear. The shadow became the bottle’s second body.

The green bottle standing on white
The bottle with its green rippling shadow
Close-up of the green light patterns in the shadow
The bottle lying on its side, light spilling through it
Top view of the bottle and its long shadow

Not so great

For a typo-photography exercise I cut the words Not So Great from red paper, laid them inside the shadow, and then let them fall. The title slowly loses its shape, just like the bottle’s hope.

Red letters Not So Great lying in the bottle’s shadow, top view
Red letters in the green shadow beside the bottle
Red letters falling
Red letters landing
A hand throwing the red letters

The zine

The final piece folds the whole story into one long strip. The photographs turn blue, the text stays black, and wide empty panels slow you down: you unfold the bottle’s life at the speed it lived it.

Cover of the zine with a drawn bottle and its torn label
Title page: Not So Great Depression, a short story by Taranom Sedghi
Spread with two large blue bottles
Spread with the textured blue shadow
Text page with the bottle’s biography
The zine folded open at an angle
The zine standing half open on a shelf