Taranom Sedghi
Exhibition Designer and Interior Architect
loved stories. I just hated reading them, so I started making my own.
I am a designer from Iran, based in Graz. I trained as an interior architect, did a master's in exhibition design, and I am now studying communication design. Space, graphics, photography. I move between them and treat them as one practice.
Whatever the medium, I am chasing the same thing: take an idea and give it a story and a flow you can feel.
I am a designer from Iran, based in Graz. I trained as an interior architect, did a master's in exhibition design, and I am now studying communication design. Space, graphics, photography. I move between them and treat them as one practice.
Whatever the medium, I am chasing the same thing: take an idea and give it a story and a flow you can feel.
work Experience
Owner & Designer
Dot Pastry – Tehran, Iran
January 2020 - August 2023
• Applied design thinking to optimize product presentation and operations.
•Developed the bakery’s brand, including packaging and promotional materials.
• Created marketing content to reflect the bakery’s aesthetic.
• Designed pastry recipes with a focus on creativity and visual appeal.
• Led a small team, fostering creativity and collaboration.
Designer and Content creator
Drizzle (Manufacturer & Designer of Decorative Radiators) - Tehran, Iran
June 2020 - December 2020
• Designed the permanent exhibition/showroom, showcasing decorative radiators.
• Managed content creation for the company website, focusing on architecture and product presentation.
• Collaborated with the team to ensure cohesive design and functionality across exhibition and digital platforms.
• Applied design principles to create engaging and informative experiences for customers and visitors.
Designer
Pantheon Interior Architecture Studio - Tehran, Iran
January 2016- January 2018
• Designed, planned, and installed window displays for clothing chain promotions.
• Created detailed instructions for replication across branches, ensuring consistency.
• Collaborated to align designs with brand identity and maximize visual impact.
Education
Exhibition Design - Master
FH Joanneum - Graz, Austria
September 2023 - October 2025
Interior Architecture - Bachelor
University of Art - Tehran, Iran
September 2015 - June 2019
Mathematic and Physics - Pre-University and High school
Salam School - Tehran, Iran
September 2011 - June 2015
Competitions and Workshops
Ray cement factory design competition
September 2020
Parametric design, Grasshopper workshop
January 2020
Parametric design, Nexorade workshop
February 2019
Creative writing workshop
June 2018 - January 2019
Skills
Adobe
Adobe Photoshop: Advanced
Adobe lightroom: Proficient
Adobe Indesign:Proficient
Adobe Illustrator: Basic Knowledge
3D Modeling and Rendering
Rhinoceros: Advanced
Blender: Proficient
SketchUp: Basic knowledge
Lumion: Advanced
2D planning
Autocad:Proficient
Others
Microsoft Office Suite: Advanced
Drawing and Sketching: Advanced
Photography: Proficient
Languages
Farsi (Persian): Mother tongue
English: Fluent
German: Advanced
French: Beginner
Hobbies
Traveling
Creative writing
Drawing
Swimming
Cooking and Baking