Tony’s Chocolonely Campaign

As part of a short workshop in my Communication Design studies, we were asked to create a campaign concept for a brand we personally like. I’m a big fan of Tony’s Chocolonely and the idea behind it, so I made something for Tony’s just for fun: the slogan “Break the bar, break the system”, developed into a chocolate wrapper concept.

Tony’s Chocolonely was founded to end the systemic underpayment of cocoa farmers by the global chocolate industry, and to make that injustice visible and impossible to ignore through bold, disruptive communication. Through fully transparent, fairly priced supply chains, distinctive product design and openly sharing their sourcing model, they prove that ethical chocolate is not a compromise but the better choice.

Break the bar. Break the system.