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Communication design2025Visual identity · Packaging

Dot Pastry rebrand

Dot Pastry rebrand

I went back and rebranded the first brand I ever made, my own bakery. This time the dot becomes everything. A single red dot replaces the “o” in Dot, Cookie, and Granola, then multiplies into a grid that works as both logo and pattern, running across the packaging, jars, and menu. Redesigning my own past with the eyes I have now was strange and satisfying.

DOT logo with a red dot
The DOT grid logo
Logo variations in black and white
Cookie with a red dot
Granola with a red dot
Promotion with red dots
The logo sticker held in a hand
Jar with the DOT label
Packaging with the dot pattern
Menu design